Branding

Smoke

Brand Visual Identity

The visual aspects that form an overall brand can leave a strong impression, and we all know first impressions are everything. We work with our clients to articulate their visual identity, logo design, brand imagery and custom iconography.

Brand Voice

A brand’s verbal language is just as important as its visual language. We determine the right tone to interact with your audience to determine successful campaign launches and a genuine relationship between your brand and the community.

Brand Guidelines

Photography and graphical imagery is also a major tone-setter with brands. We explore and establish an overall Art Direction to work across all mediums and platforms. Digital, print and television all

work seamlessly under a solid Art Direction.

Balance

Brand Strategy

We start by developing a foundation built on strong brand pillars. We then define a brand voice that resonates with your audience and garners a following.

We communicate with this new found audience and develop a relationship that converts them to consumers and eventually brand loyalists.